The launch took the form of a cocktail reception held yesterday at Maria’s by the Sea Hotel in Road Town.
“Virgin Pulse is pleased to partner with Colonial,” said Chris Boyce, CEO of Virgin Pulse, according to a press release.
He added: “Through this partnership, we’re excited to help improve the health and well-being of the islands’ people, and help them form habits that matter so they’re more engaged, productive, and able to thrive both on the job and off.”
Naz Farrow, Colonial’s Chief Operating Officer for health, said: “Everywhere there is a great strain on healthcare and we must get to grips with health issues or face the consequences of higher premiums.
“We think this is the best wellness programme we have seen and we hope our partnership with Virgin Pulse will have positive results for everyone involved.”